Instagram is fashion's favourite social media. The visually focused platform gives purveyors of popular culture a wide scope to inspire and be inspired. And although every 'gram is creative in its own way, there's a handful of artists, models and critics that become the centre of the sartorial focus once fashion month rolls around.
Even before the latest trend is seen on every aspiring street style star and their celebrity muse, it makes an appearance on the 'grams of these industry mavericks. Ahead, we've put together a shortlist of 20 creators to keep your eye on for the best fashion and beauty looks (and a bit of bad behaviour) this London Fashion Week.
Who: New Zealander makeup artist who has worked with stylists Edward Enninful and Grace Coddington, photographers Patrick Demarchelier and Annie Leibovitz, as well as fashion houses Comme des Garçons, Rick Owens, Givenchy and Vivienne Westwood.
Why: Conceptual makeup inspiration.
Who: Instagram's foremost fashion critics, New York-based duo Lindsey Schuyler and Tony Liu keep fashion accountable at all levels of the industry – call it out!
Why: The final verdict on the best and worst SS19 collections.
Who: British model who has walked the Victoria's Secret runway and launched her own clothing brand, LAPP. Anderson consistently critiques the lack of diversity on the runway and within HMU teams.
Why: The absolute slay of street style 'grams.
Who: Australian makeup artist who has created beauty looks for Jason Wu, Sies Marjan, Jil Sander, Kenzo and Ashley Williams, and has worked on covers for Dazed, Vogue Italia, Pop, AnOther, i-D and Self Service magazine.
Why: Runway beauty looks we want to wear every day.
Who: The ethereal Dutch model is one of fashion's favourite faces. After taking a hiatus from the modelling industry to care for her mental health, she's back for the 2018 season and more in demand than before.
Why: Walking the runway at the most prestigious shows for the SS19 fashion weeks.
Who: One of the most influential nail artists in the industry, this British manicurist is also the brand ambassador for CND and author of The Complete Nail Technician. She has worked on campaigns and shoots for Lancôme, Dior and Vogue.
Why: Forecasting the biggest nail trends for the new season.
Who: Canadian design duo Hannah and Steven challenge Instagram's ideals of digital perfection with their alien beauty looks and deconstructed designs.
Why: All the avant-garde looks that will be served.
Who: British makeup artist and creative director of Dazed Beauty. Ffrench's work has been featured in LOVE and W magazine, as well as British Vogue 's September 2018 cover with Rihanna.
Why: Ffrench's backstage creations for SS19 are sure to inspire next year's beauty trends.
Who: Breakout British model who has walked for Fendi, Chanel and Saint Laurent. Her androgynous look and queer positivity has made her a favourite of the fashion crowd.
Why: Cheeky backstage moments.
Who: Award-winning Scottish hairstylist who has worked with the late Princess Diana and Kate Moss, as well as fashion houses Burberry and Chanel, among others. McKnight is also the founder of his own line of dry styling products, Hair by Sam McKnight.
Why: Wearable runway hair inspo.
Who: British makeup artist and L'Oréal Paris global makeup director. Garland has worked on conceptual projects for Alexander McQueen, John Galliano and Björk, with her work published in Vogue, Dazed and i-D.
Why: Must-try experimental beauty looks.
Who: London-based makeup artist who has created editorial looks for Vogue, LOVE, i-D, AnOther and Interview magazine, as well as campaigns for Louis Vuitton, H&M, M.A.C, Ralph Lauren and Yves Saint Laurent.
Why: Both edgy and everyday beauty looks.
Who: British makeup artist, MBE and founder of the eponymous beauty brand.
Why: Soft glam, wearable beauty looks.
Who: Acclaimed London-based hairstylist, who has collaborated with Missoni, Roksanda and Bottega Veneta. His work has been published in Vogue, LOVE, i-D and The Gentlewoman. Hersheson is currently the creative director for John Frieda UK.
Why: Tousled, just-rolled-out-of-bed hair looks.
Who: The New York-based model, affectionately known as Ugly, is one of the wave of bleached buzzcut beauties using Instagram to launch fully fledged fashion careers.
Why: Bad behaviour, lewks and after party shenanigans.
Who: British photographer and filmmaker who has produced music videos and fashion films for Kali Uchis, Miu Miu, ASAP Rocky and Divine, as well as editorial shoots for Hunger magazine.
Why: Some of the most beautiful fashion 'grams of the season.
Who: London-based hairstylist and contributing beauty editor for Dazed. Turner has worked with Dior, Victoria Beckham and Jil Sander, with published work in i-D, Interview, Vogue and AnOther.
Why: One of few hairstylists with the finesse to style both afro textured and straight hair.
Who: Britain's fashion darling. Her buzzcut and androgynous look has landed her major campaigns for Dior, Marc Jacobs and H&M, as well as covers for Vogue, LOVE, i-D and Dazed. Adwoa has also founded her own feminist zine, Gurls Talk.
Why: Backstage moments and street style looks.
Who: British fashion blogger, street style star and front row regular known for her maximalist style and popular fashion blog, "Style Bubble".
Why: Eclectic outfits for sartorial inspiration.
Who: Recently appointed fashion editor-at-large for British Vogue, the stylist and street style veteran has contributed to i-D, Vogue and Wonderland magazine.
Why: Her signature combination of streetwear and workwear will give us some easy to copy looks for the transitional months.
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